Simon Spilsbury + Eugene Chong collaboration

22 June 2026

As David Droga, vice chair of Accenture, puts it, this new book written by world renowned advertising guru Eugene Chong and illustrated by CIA’s Simon Spilsbury is a "raw, unfiltered manifesto for creative rebellion. A smack in the face of mediocrity. A survival guide for anyone who gives a damn about creativity.”

And as Simon says:

"Eugene took 7 years of making notes to complete this then I did a full-on month of illustration. It’s a great example of creative collaboration and collision. It was very spontaneous, I literally did a few of the drawings while we were on the phone.

We wanted it to be very reactive. It’s not a pretty coffee table book but one that demands to be used, over and over, reminding us of the basics we often forget to apply to ourselves throughout our careers. It’s a Creative Bible and a bit of a Life Manifesto.”