Peter Blake x Budweiser

20 March 2024

Sir Peter Blake has partnered with Budweiser to create this eye-popping pack design incorporating Bud’s red bow tie logo with Peter’s signature use of block colours and graphic forms inspired by 1960s youth culture.

Chatting about the collaboration, Peter said "I have always believed in the power of art to transcend boundaries and connect with people from all walks of life. Working with Budweiser, an American cultural icon, we are bringing Pop Art back to its roots and putting it in the hands of the masses through this limited-edition can, inviting everyone to appreciate the beauty of art in their everyday lives”

The can will be launched at London’s Truman Brewery on Saturday 23rd and Sunday 24th at a streetside event that will feature a fridge frame (a world’s first!) to display the can and chill it at the same time.

Jessica McGeorge, Global Brands Director at Budweiser added “We’re proud to launch this iconic collaboration with the legend that is Sir Peter Blake, marking a fusion of his artistic excellence and our cultural legacy, allowing people to own a piece of Pop Art history while enjoying a smooth, refreshing Budweiser."

You can remind yourself of Peter's striking work here. 

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