Ulla began studying just before computer technology became the dominant tool in design education and therefore adopted the root principles of typography and illustration with pen and ink. Image making is her chosen mode of communication and she thrives on the interaction involved in visual problem solving. Based in London, Copenhagen and NYC, Ulla's part of the Big Orange Studio Collective, is the Art Director for S-Magazine and clients include The New Yorker, Comme des Garcons and Vodafone.